Not all protein powders are made the same, some include unwanted and unneeded ingredients that just serve as a filler. Optimum Nutrition is a brand you can trust, and their Natural 100% Whey Protein Gold Standard is a protein that no serious weight lifter should be without. Weight lifters can’t afford to give up calories to meaningless things which makes ON’s Natural 100% Whey perfect for them. You won’t find artificial flavors or sweeteners nor excessive carbohydrates and saturated fat. When ON proclaims that they have made a natural product they mean it! What ”natural” means for you is that it is half the fat and carbs of other whey proteins and still tastes great. You can get this product in 3 different flavors: Chocolate, Strawberry, and my personal favorite Vanilla. For a reliable protein and a great brand try this product today!